So when did “epic” start
being a thing?
I would ask if people
still use that term, and play it as being a synonym for “cool” or “awesome”,
but not that long ago it popped up in a commercial or something, and my brother
scoffed at the idea. “I hate it when
people use ‘epic’,” he said, more or less.
I don’t blame him. Setting aside
what an epic is supposed to be and what it actually means, it feels like it’s a
bit of a reach in terms of the modern-day lexicon. It’s verbal escalation; being cool isn’t
enough, and being awesome isn’t enough, so obviously
the only way to top that is by being EPIC, right? But the tradeoff is that you get diminishing
returns; it makes what was once incredible seem commonplace if you overuse
it. That, and it just makes you sound
like a doof. Or a bro. Doofbro.
That strive to be epic
-- to act in excess -- is a real problem, if you ask me. It feels like there’s this constant pressure
to be “bigger, better, and more badass”, as CliffyB once put it. But that’s unsustainable, and unrewarding
when you get down to it. It’s not always
about adding in more, and more, and more; an audience is more than capable of
building tolerance, and too much epic can lead to them getting burned out. Or to put it another way, it’d take ten
summer blockbusters just to get them to normal.
So what’s the solution,
then? Hard to say for sure -- but if
nothing else, Donkey Kong Country:
Tropical Freeze gives us one possible answer.




